在電池交換站前為旅程交換能量，已成島嶼上 50 萬騎士的日常。Gogoro 回頭探究，究竟是什麼精神，讓超過 3 億次能量交換在這片土地上發生，讓這場不可思議的電動化革命在短短幾年間成真？
Swapping energy for everyday journey by GoStation has become daily routine of 0.5 million electric scooter riders in Taiwan and batteries has been swapped over 300 million times. Gogoro wondered what kind of spirit Taiwanese people have which made electric mobility revolution happen so fast in just few years.
Swapping energy for everyday journey by GoStation has become daily routine of 0.5 million electric scooter riders in Taiwan and batteries has been swapped over 300 million times. Gogoro wondered what kind of spirit Taiwanese people have which made electric mobility revolution happen so fast in just few years.
這款騎士精神，名字叫「互相（Hōo-Siong）」。相信是對的事，我們不求回報互相幫助；因為互相信賴，我們誠懇待人，熱情擁抱新的事物。每一次互相，正是台灣人為彼此交換能量向前的過程。
The spirit is Hōo-Siong, Taiwanese Mutualism. When we understand that something’s right, we help each other without expecting in return. We are friendly with everyone and embrace unknown things unconditionally because of mutual trust. For our shared tomorrow, people in Taiwan and Gogoro deeply believe that the more Hōo-Siong we do, the more energy forward we swap.
The spirit is Hōo-Siong, Taiwanese Mutualism. When we understand that something’s right, we help each other without expecting in return. We are friendly with everyone and embrace unknown things unconditionally because of mutual trust. For our shared tomorrow, people in Taiwan and Gogoro deeply believe that the more Hōo-Siong we do, the more energy forward we swap.
互相，是無條件的交換 ∞ 交換，延續了美好的互相
交換 名為互相的能量
每一個互相的台灣人，都是一座能量交換站
Gogoro
每一個互相的台灣人，都是一座能量交換站
Gogoro
Owner Story
我們進一步探索 Gogoro 的車主們，如何在日常生活中實踐屬於他們的互相（Hōo-Siong）精神，為這座島嶼交換更多美好能量。
Chapter 1 | 大淵 MUTA × 姐夫
一道深夜美食、一首加了人情味的歌
為彼此交換飽滿能量
#互相鬥相共 #挺我老鄉 #一起過得爽爽
Chapter 2 | 塗鴉藝術家 REACH × 彰化永順宮
塗鴉文化與宮廟文化的彼此接納
這些街仔頭、巷仔尾就是台灣最有能量的所在
#互相RESPECT #轟炸台灣 #環島塗鴉
Gogoro × VERSE Magazine
島嶼之上，有款騎士精神叫「互相（Hōo-Siong）」。每次互相一下，也許不求回報，卻往往為彼此換得更多向前的能量。Gogoro深信，每個樂於互相的台灣人，都是一座座能量交換站。
三位來自不同領域的職人：紅豆湯經營者、郵差以及里長，他們各自在生活中與他人互相，不僅成就熱情誠懇、真心待人的人情味日常，更在這塊土地匯集來自四面八方的能量交換，讓改變持續發生。
Gogoro, Brand & Image
Creative Strategy, Copywriting & Handwriting: Max Yeh
Creative Direction: Jye Rong
Art Direction & Design: Sean Tsai, Kaori Lo, Molly Lo
Creative Strategy, Copywriting & Handwriting: Max Yeh
Creative Direction: Jye Rong
Art Direction & Design: Sean Tsai, Kaori Lo, Molly Lo
Director: 羅景壬 (Anthem Video)
LEEBO (Owner Video)
LEEBO (Owner Video)
Photographer: Today Today (Lifestyle Photo)
© Gogoro / VERSE
© Gogoro / VERSE
